MJH Associates

Digital Marketing Manager

3 weeks ago
Job ID
2017-1265
Category
Marketing
US-NJ-Cranbury

Overview

Michael J. Hennessy Associates, Inc., provides healthcare professionals with the information and resources they need to optimize the quality care of their patients. If you are someone who would like to be a part of an entrepreneurial, growing company, then you've come to the right place! Here at MJH we focus on achieving goals through teamwork and creativity, in a rather fast paced environment. The healthcare communications industry is constantly changing, which means we need to be ahead of the game to create new ways of improving quality of life through healthcare communications, live events, and medical education. Our new state-of-the-art building located in Cranbury, NJ enables our employees to be collaborative when coming up with new ideas to keep MJH the industry leader in healthcare communications. When you are willing to take risks, and strive to be experts in your field, the opportunities here are endless.

We offer our employees countless opportunities for travel to medical meetings and conferences, training programs for continuous learning and growth, and the ability to make a difference through our work as individuals and as a team in the world of healthcare communications. We strive to create a culture which encompasses a combination of dedication and hard work but also fun! Throughout the year, we have special events such as our employee recognition breakfast & awards ceremony, holiday themed gatherings, a company picnic and much more!

 

The Digital Marketing Manager will develop, coordinate, implement and lead the marketing initiatives for PTCE/PER activities, target audiences, partnerships, and marketing research in collaboration with Franchise Marketing Lead, Project Management and Franchise Head. The position will focus on developing innovative and measurable marketing initiatives in each marketing area relevant to PTCE/PER activities, constituents, partnerships, and audiences. This position will additionally identify, develop, implement, and lead marketing research initiatives with the ability to produce, assess, and present clear and measurable outcomes for successful tactics.

 

** The position is located in Cranbury, NJ**

Responsibilities

  • Coordinate the appearance of all Franchise print and electronic materials such as letterhead, use of logo, brochures, etc.
  • Create all published materials including marketing campaign materials and franchise collateral
  • Direct design of all logos, layouts, banner ads, web images
  • Leads projects as assigned, such as cause-related marketing and special events
  • Provide ongoing budget tracking, reporting, and cost analysis
  • Oversee email communication and coordinate multimodal marketing campaigns across medias and audiences
  • Supervise a direct-report and the scheduling and execution of email and social media campaigns
  • Conduct survey research and analytic analysis through HRA to provide data based strategic recommendations and monitor campaign performance
  • Identify and develop new prospect channels and areas to improve audience engagement
  • Recommend strategies and processes for lead conversion to migrate regional/national prospects into attendees
  • Build relationships with key constituents at relevant institutions and societies
  • Manage third-party contractors and consultants
  • Collaborate with the internal resources in developing, launching, and evaluating marketing plans for two key stakeholders Attendees & Grantors/Supporters
  • Manage applicable marketing budgets, including allocation, expense tracking and reporting to ensure activities align with defined marketing plans and strategies, and coincide with applicable activity budgets
  • Research areas should include: regular research on audience size, competition, market trends, communication channels of influence to key audiences, vertical advertising opportunities, and other influences for target audiences
  • Establish and maintain timelines for marketing plans and engagement campaigns, reporting the key metrics on a monthly and project basis
  • Evaluate lead generation sources and outcomes
  • Develop short- and long-term plans and budgets for the marketing, communications, and public relations programs and activities, monitor progress, assure adherence, and evaluate performance
  • Plan and design and maintain franchise website which maximizes SEO and reinforce franchise's brand. The objective is to increase visits over the previous year.

Qualifications

  • B.A. in Marketing, Business or a related field
  • 2-7 years of experience in pharmaceutical industry
  • 2-7 years of marketing experience
  • Strong communication and presentation skills
  • Creative

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