MJH Associates

Director of Marketing and Audience Generation

1 month ago
Job ID


 Michael J. Hennessy Associates, Inc., provides healthcare professionals with the information and resources they need to optimize the quality care of their patients. If you are someone who would like to be a part of an entrepreneurial, growing company, then you've come to the right place! Here at MJH we focus on achieving goals through teamwork and creativity, in a rather fast paced environment. The healthcare communications industry is constantly changing, which means we need to be ahead of the game to create new ways of improving quality of life through healthcare communications, live events, and medical education. Our new state-of-the-art building located in Cranbury, NJ enables our employees to be collaborative when coming up with new ideas to keep MJH the industry leader in healthcare communications. When you are willing to take risks, and strive to be experts in your field, the opportunities here are endless.

We offer our employees countless opportunities for travel to medical meetings and conferences, training programs for continuous learning and growth, and the ability to make a difference through our work as individuals and as a team in the world of healthcare communications. We strive to create a culture which encompasses a combination of dedication and hard work but also fun! Throughout the year, we have special events such as our employee recognition breakfast & awards ceremony, holiday themed gatherings, a company picnic and much more!


**This position is located on-site in Cranbury, NJ**


The Director of Marketing & Audience Generation will develop, coordinate, implement, and lead the marketing initiatives for PER activities, target audiences, drive attendance, manage partnerships, and marketing research in collaboration with existing company managers/directors. The position will focus on developing innovative and measurable marketing initiatives in each marketing area relevant to PER activities, its constituents, partnerships, and audiences. This position will additionally identify, develop, implement, and lead marketing research initiatives with the ability to produce, assess, and present clear and measurable outcomes for successful tactics.


The position is responsible for the planning, development, implementation, and evaluation of all of the PER's marketing strategies, marketing communications, and liaise with public relations teams, for external and internal efforts. The position oversees development and implementation of the support materials and services of PER related brands in the area of marketing, communications, and public relations. The position organizes the efforts of the marketing, production, communications, and public relations staff, and coordinates at the strategic and tactical levels with the other functions of the PER organization.



  • Develop and execute comprehensive marketing, communications programs; coordinate with branding, and public relations groups to institute programs that will enhance the PER organization's image and position within the marketplace; facilitate internal and external communications
    • Responsible for marketing-related content, and, in concert with MJH Creative, oversight of creative direction, design, production, and distribution of all PER collateral.
    • Ensure that the organization regularly conducts relevant market research; coordinate and oversee this activity. Monitor and report on KPIs.
    • Lead projects as assigned, such as cause-related marketing and special events.
  • Develop, implement and assess individual marketing plans for activities, attendance, programs, audiences, and partnerships
    • Collaborate with the internal resources in developing, launching, and evaluating marketing plans for all major key stakeholders
    • Develop and provide ongoing success metrics to guide the plan and process
    • Clearly and regularly communicate, collaborate, and coordinate plan tactics with key organizational leaders
    • Identify new and improve existing digital marketing and tracking strategies to support the strategic and cost effective deployment of resources to meet activity, program, audience, campaign, and partnership needs and coordinate with marketing leadership on all campaigns
    • Manage applicable marketing budgets, including allocation, expense tracking and reporting to ensure activities align with defined marketing plans and strategies, and coincide with applicable activity budgets
    • Manage outside vendor relationships when appropriate
  • Conduct the appropriate qualitative and quantitative market research in support of specific marketing initiatives with a focus on activities, audiences, and partnerships, and in collaboration with existing marketing leadership and internal partners.
    • Research areas should include: regular research on audience size, competition, user experience, market trends, communication channels of influence to key audiences, vertical advertising opportunities, and other influences for target audiences.
    • Research will heavily focus on audience generation and new partnership opportunities for existing and proposed activities.
  • Track and report results/metrics
    • Establish and maintain timelines for marketing plans and engagement campaigns, reporting the key metrics on a weekly, monthly, and project basis
    • Evaluate lead generation sources and outcomes.
  • Responsible for the success of marketing/communications/public relations missions, goals, and financial objectives. Ensure that evaluation systems are in place related to these financial goals and objectives and report progress to management.
    • Provide ongoing budget tracking, reporting, and cost analysis
    • Develop short- and long-term plans and budgets for the marketing, communications, and public relations programs and activities, monitor progress, assure adherence, and evaluate performance.
  • Coordinate with regional/national institution and society representatives
    • Recommend strategies and processes for lead conversion to migrate regional/national prospects into attendees
    • Build relationships with key constituents at relevant institutions and societies
    • Develop and implement evaluative measures to determine effectiveness of regional/national marketing initiatives and develop improved methods, measure and quantify outcomes
    • Devise and implement evaluation methodology, analyze results, and provide appropriate recommendations in collaboration with regional/national constituents



Michael J. Hennessy Associates, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. All employees of Michael J. Hennessy Associates, Inc. are employed "At Will". This means that either the employee or the Company is free to end the employment relationship at any time, for any reason, with or without cause and with or without notice.


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