MJH Associates

Marketing Manager

Posted Date 4 days ago(2/14/2018 4:57 PM)
Job ID
2018-1348
Category
Marketing
Job Location
US-NJ-Cranbury

Responsibilities

The PTCE Marketing Manager will develop, coordinate, implement and lead the marketing initiatives for PTCE/PER activities, target audiences, partnerships, and marketing research in collaboration with Franchise Marketing Lead, Project Management and Franchise Head. The position will focus on developing innovative and measurable marketing initiatives in each marketing area relevant to PTCE activities, constituents, partnerships, and audiences. This position will additionally identify, develop, implement, and lead marketing research initiatives with the ability to produce, assess, and present clear and measurable outcomes for successful tactics.

Qualifications

Responsibilities:

  • Coordinate the appearance of all Franchise print and electronic materials such as letterhead, use of logo, brochures, etc.
  • Create all published materials including marketing campaign materials and franchise collateral
  • Direct design of all logos, layouts, banner ads, web images
  • Leads projects as assigned, such as cause-related marketing and special events.
  • Provide ongoing budget tracking, reporting, and cost analysis
  • Oversee email communication and coordinate multimodal marketing campaigns across medias and audiences.
  • Supervise a direct-report and the scheduling and execution of email and social media campaigns.
  • Conduct survey research and analytic analysis through HRA to provide data based strategic recommendations and monitor campaign performance.
  • Identify and develop new prospect channels and areas to improve audience engagement.  
  • Recommend strategies and processes for lead conversion to migrate regional/national prospects into attendees
  • Build relationships with key constituents at relevant institutions and societies
  • Manage third-party contractors and consultants.
  • Collaborate with the internal resources in developing, launching, and evaluating marketing plans for two key stakeholders – Attendees & Grantors/Supporters
  • Manage applicable marketing budgets, including allocation, expense tracking and reporting to ensure activities align with defined marketing plans and strategies, and coincide with applicable activity budgets
  • Research areas should include: regular research on audience size, competition, market trends, communication channels of influence to key audiences, vertical advertising opportunities, and other influences for target audiences. 
  • Establish and maintain timelines for marketing plans and engagement campaigns, reporting the key metrics on a monthly and project basis
  • Evaluate lead generation sources and outcomes.
  • Develop short- and long-term plans and budgets for the marketing, communications, and public relations programs and activities, monitor progress, assure adherence, and evaluate performance.
  • Plan and design and maintain franchise website which maximizes SEO and reinforce franchise's brand. The objective is to increase visits over the previous year.

Qualifications:

  • Requires a Bachelor's Degree and a minimum of 3 to 5 years’ experience in Pharmaceutical marketing.
  • 2-7 years of marketing experience
  • Strong communication and presentation skills
  • Creative

Overview

Michael J. Hennessy Associates, Inc. (MJH), provides health care professionals with information and resources they need to stay competitive in their practice and optimize the quality of care for their patients. We are the preferred source of health care daily news and information and are committed to launching innovative platforms and video programming. If you strive to be an expert in your field and thrive when taking risks, then our entrepreneurial, growing company is the place to be. We focus on achieving goals through teamwork and creativity in a fast-paced environment. The ever-changing health care communications industry requires us to stay ahead of the curve to create new ways of improving quality of life through health care communications, live events, and medical education. Our state-of-the-art corporate headquarters, located in Cranbury, New Jersey, promotes collaboration among employees to develop new ideas to keep MJH as the industry leader in health care communications. We offer our employees countless opportunities for on-the-job training and professional development, and the ability to make a difference in the health care industry. We strive to create a culture that values dedication, hard work, collaborative events and community involvement.

 

Michael J. Hennessy Associates, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. All employees of Michael J. Hennessy Associates, Inc. are employed “At Will.” This means that either the employee or the Company is free to end the employment relationship at any time, for any reason, with or without cause and with or without notice.

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