MJH Associates

  • Email Marketing Manager

    Posted Date 1 month ago(3/26/2018 3:49 PM)
    Job ID
    2018-1372
    Category
    Marketing
    Job Location
    US-NJ-Cranbury
  • Responsibilities

    The Email Marketing Manager will work with the internal digital team and IT team to coordinate the execution of projects from conception through development and delivery. The ideal candidate will know how to create and manage an email plan, identifying and resolving problems along the way, while also keeping multiple stakeholders involved. This role will support email execution for promotional marketing programs.

    Qualifications

    Responsibilities:

    • Oversees implementation of all marketing email programs to facilitate timely and successful in-market execution.
    • Responsible for framing a roadmap for MJH to evolve email capabilities.
    • Responsible for consulting during strategy mapping and for informing marketing leads if process needs to be modified based on existing capabilities and/or guidance.
    • Continuously measures and optimizes channel performance.
    • Develops scorecards that include detailed email deliverability metrics against benchmarks and provides recommendations for email metric score improvements.
    • Works to minimize churn rate and improve productivity of email sends.
    • Leads A/B testing, email template design, and call-to-action functionality to ensure smooth, relevant, and error-free campaign implementation.
    • Responsible for segmentation and list management.

     

    Qualifications:

    • Bachelor’s degree and/or 5+ years in leading large-scale email marketing programs.
    • Expert in email deliverability and email best practices
    • Working knowledge of HTML/CSS
    • Knowledge of web analytics platforms/tools (Google Analytics)
    • Familiarity with CAN-SPAM law, FDA rules, and relevant privacy laws and regulations
    • Ability to communicate project status to both technical and non-technical stakeholders
    • Strong work ethic and interpersonal skills

    Overview

    MJH Associates, Inc., provides health care professionals with information and resources they need to stay competitive in their practice and optimize the quality of care for their patients. We are the preferred source of health care daily news and information and are committed to launching innovative platforms and video programming. If you strive to be an expert in your field and thrive when taking risks, then our entrepreneurial, growing company is the place to be. We focus on achieving goals through teamwork and creativity in a fast-paced environment. The ever-changing health care communications industry requires us to stay ahead of the curve to create new ways of improving quality of life through health care communications, live events, and medical education. Our state-of-the-art corporate headquarters, located in Cranbury, New Jersey, promotes collaboration among employees to develop new ideas to keep MJH Associates, Inc. as the industry leader in health care communications. We offer our employees countless opportunities for on-the-job training and professional development, and the ability to make a difference in the health care industry. We strive to create a culture that values dedication, hard work, collaborative events and community involvement.

     

    MJH Associates, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. All employees of MJH Associates, Inc. are employed “At Will.” This means that either the employee or the Company is free to end the employment relationship at any time, for any reason, with or without cause and with or without notice.

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